As a result, they’re often used for customer satisfaction surveys or marketing research surveys. Today, Likert-type scales are considered some of the best survey tools for researching popular opinions. Likert devised the psychometric approach in 1932 for conducting social and educational research. What is a Likert scale and how do you use one? Firstly, the Likert scale is named after American social scientist Rensis Likert. But what about when you want to get the public’s opinion on something? Whether you’re a business surveying customers or a market researcher, a popular way to survey people is using a Likert scale.Ĭreate your Likert-based survey, form, or poll now! Likert Scale Definition: History and Usage Two thumbs up! Five stars! There are many types of scales designed to let the public know the quality of something.
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